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AprilMarin Featured in Westchester Magazine January 2012 Issue “People to Watch- 22 Stars on the Rise

Friday, December 23rd, 2011

The Fashion Entrepreneurs? April Bukofser and Marin Milio

Our guide to 22 people who you, your neighbor, and almost everyone else in our county will be talking about in the future.
By Ben Brody, Marisa LaScala, and Nancy L. Claus; Photography by Cathy Pinsky Publ

April Bukofser of Pound Ridge and Marin Milio of White Plains met at Pace University, where they were both studying marketing. But it wasn’t until they went their separate ways for their first full-time jobs (Bukofser doing PR and design at Cynthia Rowley; Milio, event planning at MTV) and returned to Westchester to raise families that they teamed up for their successful custom clothing line, AprilMarin.
The two often talked about starting a business together, but they couldn’t settle on a concept. Finally, they decided to create custom clothing. “There aren’t a lot of places out there that do women’s custom clothing,” Milio says. “There are a lot of places that do men’s tailoring.” There was nothing stylish and contemporary.”
Enter AprilMarin, the line the duo launched in 2008, which now operates out of a showroom in White Plains and an office in Yonkers. “The line was created to reinvent the old classics,” Bukofser says. “We recreate dresses that are going to look good on every body type. Then we add adornments like a ruffled sleeve or a ruffled collar to make it modern.”
Their clothes have been featured on the Today show and have been worn by Wendy Williams during her daytime talk show. “Her stylist calls us frequently to ask us what’s new,” Milio says. By November 2011, the line had sold between 25,000 and 30,000 pieces—and the business is still growing.
The custom-made clothing is available primarily through their website, aprilmarin.com. “We’ve been approached by tons of stores all over the country that want our clothes, but you can’t make custom clothing for a store,” Bukofser says. “Still, we’ve heard the store market and want to respond to them. We launched a whole line of accessories, and we’re looking into doing dresses in more standard sizes.”
“It’s good to have the interest from stores,” Milio says. “But we still want to have that small-business feel. We have a huge repeat-customer base, and we know what our customers want. We want to say to them, ‘We’re not going to be too big for you.’”

Stop, Hammer Time

Monday, July 25th, 2011

Location: Madrid.

Let me break down the fashion here in Madrid. Well, there isn’t much explaining to do because ever corner you look at women wear MC Hammer pants, aka Harem. This style is used by women of all ages. Paraquellos, a town on the out skirts of Madrid people dress comfortably and simple. Throw on your Your bubble pants, as I call them, a fitted top and sandals and out the door you go.

At time seeing these pants all over Madrid can get a little overwhelming but es la moda (bit of the Spanish I know). I actually may, possibly get a pair of those all so famous MC Hammers.

Hasta luego.

Bring out the Sun in the Dark

Sunday, July 10th, 2011

Hot pinks, zesty blues, and highlighter yellows could be found on trims and accessories all over the fashion front. Bold flamboyant colors will make you found even in the dark. Show off that tan you’re getting from that hot sun. Don’t be afraid to mix and match all those wonderful bold colors now.  Take a risk, try something new because summer isn’t here to stay; take advantage and seize the moment.

Statement Nails

Wednesday, June 29th, 2011

The nail color trend for this year has been scattered. Finding out what the in color is like trying to find that mismatching sock in your hamper; frustrating and impossible because you know you’ve lost it.

The nail trend doesn’t change much. It’s either the accessory of one’s outfit or it matches the clothing trend.  The ‘trend’ ranges from bright, flamboyant shades to subdued pastel tones. When it comes to my nails I go with the flow. Whatever color lands in my hand is the IT color for me. There is one color I can’t stop wearing and for some odd reason the outfits I wear always complements it.

China Glaze nail polish: peachy keen has slight neon coloration to it. This creamy scrumptious looking nail polish is plush and exotic.

The colors I’ve seen most people wear are creamy pastels with some neon incorporated in it.

Wedding Guest Etiquette

Tuesday, June 28th, 2011

Considering the fact that gay marriage has been legalized in the state of New York I found it appropriate to write about some wedding do’s and don’ts.

Wedding guest:

DO:

  • RSVP: Make it easy on the bride and groom; pay attention to when the last day is to RSVP.
  • Make a Purchase: Sooner than later is always a plus. The couple spend their time choosing what to put on their registry so if you want to purchase something worthwhile choose something soon because the good things may run.
  • Be on Time: The bride is allowed, to some extent, to be late however you really don’t. It’s only appropriate for you to be there before the ceremony begins.  You don’t want to walk in with the bride.
  • Dress Appropriately: The invitation will be clear of the dress code. Stay on the safe side by wearing a skirt, dress or suit; it will make your life a bit easier.
  • Party: The money was spent, and I’m sure the headache and fear was still lingering the day of for both the bride and groom. Thus, the least you can do is celebrate the union of two loves even if you don’t like that DJ’s play list.
  • Sign the Guest Book: Not signing the guest book makes it difficult for the bride and groom to thank you for coming. The couple is normally overwhelmed the day of but would like to remember who attended.

Don’t:

  • Bring a Date: The wedding is not a night at the club with your friends where you can bring a date. This event is planned for the amount of people that will be there. Unless the invitation has bring a guest on it don’t bother asking or bring that extra someone.
  • Get wasted: You don’t want to be the one who has one too many shots of tequila and end up in a fight or kicked out. Keep it simple and classy.
  • Wear White: Don’t wear white or off white and ivory for that matter. If you wear white you have something against the union so you might as well stay home. Wearing white is a form of disrespect toward the bride, her family and friends.
  • Forget to put that phone on silent: You can’t live without a phone, I know but, just this one time keep them off or on silent.

Sold to the Highest Bidder

Monday, June 20th, 2011

Red Alert

Wednesday, June 15th, 2011

In red for the FIRST time

Tips for that perfect skin:

Wednesday, June 15th, 2011
  1. Recognize and embrace the problem. Pimples submerge during that awful puberty stage for both men and women. If you work out make sure to wash your face as soon as you’re done with your work out because sweat and dirt cause breakouts.
  2. Wake up and smell the coffee. We have all, at least once, come back from a long day with that masked up make up and hit the sack. Well, the laziness must end! You can get all the remedies and ‘help my skin kits’ but unless you don’t step up and follow through EVERYDAY then it’s not going to work out.
  3. Don’t over power it. The skin needs relaxation not a night in the jungle. Let your skin breathe with less empowerment of facial products including makeup. Too much wax and grease will damage. Moisturizers with salicylic acid will hydrate and unclog pores, whether you have dry or oily skin.
  4. Don’t pick that! The results of fingers, tweezers, and even needles are worst then the pimple itself. They generate blemishes and long lasting scars.
  5. Health for the glow: Fats like salmon, nuts, avocado, and olive oil will soften the skin while fries or white bread will bring some storms. And the saying is true: Go to bed to get that beauty sleep.
  6. Shield from the sun: When you buy creams for the face you can purchase those with SPF in them; use at least SPF 30 to protect from those age bearing features. Bacteria causing acne is attracted to the sun and sweat; its love at first ‘sight.’

For ” 7 How-To Videos For Homemade Facial Scrubs” visit: www.skincarebeautyzone.com/skin-care/natural-skin-care/natural-skin-care/homemade-facial-scrubs/

Fashion That Drives

Monday, June 13th, 2011

The Fiat 500 is a cute cut European car right? Now add a fashion luxury brand to that car and you have the Fiat 500 by Gucci. I was recently looking up mini coopers and came across this fierce Fiat. Is it sad that I would actually want the car because it simply looks tasty?!

It’s a special edition Italian car which was customized by Gucci Creative Director Frida Giannini. The new car features in black and white. The interior offers an elegant yet functional space. It is embellished with exclusive fabrics such as satin chrome which extenuates the cars elegance. Some areas feature a velvet affected treatment to bring out sophistication. Sleek Frau leather covers each seat. To bring out its exclusivity are Gucci logos on the interior and Gucci’s green and red strips on the exterior.

You may have to dig deep into that pot of gold to buy one of the beauties which will be released summer this year. The cost: £14.565, about $21,000.

Love fashion, cars, elegance, and uniqueness then the Fiat 500 by Gucci is there for you to purchase or admire.

Look Like That

Sunday, June 12th, 2011

I know at times it can be hard to find a dress for that special occasion. After I watch the MTV Movie Awards I was inspired so I wanted to write a bit about how you can get those looks if you’re going out to a fancy as well as sophisticated event.