AprilMarin Featured in Westchester Magazine January 2012 Issue “People to Watch- 22 Stars on the Rise
Friday, December 23rd, 2011The Fashion Entrepreneurs? April Bukofser and Marin Milio
Our guide to 22 people who you, your neighbor, and almost everyone else in our county will be talking about in the future.
By Ben Brody, Marisa LaScala, and Nancy L. Claus; Photography by Cathy Pinsky Publ
April Bukofser of Pound Ridge and Marin Milio of White Plains met at Pace University, where they were both studying marketing. But it wasn’t until they went their separate ways for their first full-time jobs (Bukofser doing PR and design at Cynthia Rowley; Milio, event planning at MTV) and returned to Westchester to raise families that they teamed up for their successful custom clothing line, AprilMarin.
The two often talked about starting a business together, but they couldn’t settle on a concept. Finally, they decided to create custom clothing. “There aren’t a lot of places out there that do women’s custom clothing,” Milio says. “There are a lot of places that do men’s tailoring.” There was nothing stylish and contemporary.”
Enter AprilMarin, the line the duo launched in 2008, which now operates out of a showroom in White Plains and an office in Yonkers. “The line was created to reinvent the old classics,” Bukofser says. “We recreate dresses that are going to look good on every body type. Then we add adornments like a ruffled sleeve or a ruffled collar to make it modern.”
Their clothes have been featured on the Today show and have been worn by Wendy Williams during her daytime talk show. “Her stylist calls us frequently to ask us what’s new,” Milio says. By November 2011, the line had sold between 25,000 and 30,000 pieces—and the business is still growing.
The custom-made clothing is available primarily through their website, aprilmarin.com. “We’ve been approached by tons of stores all over the country that want our clothes, but you can’t make custom clothing for a store,” Bukofser says. “Still, we’ve heard the store market and want to respond to them. We launched a whole line of accessories, and we’re looking into doing dresses in more standard sizes.”
“It’s good to have the interest from stores,” Milio says. “But we still want to have that small-business feel. We have a huge repeat-customer base, and we know what our customers want. We want to say to them, ‘We’re not going to be too big for you.’”

















